cwpark

"Professor Park is the director of the Global Branding Center at the moment."

Brand Admiration: Building a Business People Love was recently published by C.W. Park (Wiley). C.W. Park has also contributed to a number of prestigious journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology, and was the editor of the Journal of Consumer Psychology from 2008 to 2012.

Professor Park is the director of the Global Branding Center at the moment. C.W. Park was previously the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.